Do you want to Become a Copywriter and Don’t Know How?

You love words, you love making people laugh and you love the idea of saving the world one clever tagline at a time. Well, my friend, you’re in luck! You can have it all as a copywriter in advertising.

But, wait a minute! What exactly is a copywriter’s job?

Simply put,

“Copywriters write copy, duh! But, in the advertising world, they write copy that sells a product, a service, or an idea.”

– Google Assistant

They craft headlines, taglines, body copy, and social media posts that are memorable and persuasive. And, let’s face it, copywriters are the real heroes in the advertising world.

So, Do you really want to become a copywriter?

Then you might consider following the Tips to a Copywriter.

Step 1 – Read, Write, and Practice and Practice & Practice.

First, you have to learn the art of copywriting. This can be done by taking courses, reading books, and practicing, practicing, practicing. You must also develop a unique voice and style that sets you apart from other writers.

Here is some book recommendation to get started with.

• Breakthrough Advertising by Eugene Schwartz
• Made to Stick by Dan and Chip Heath
• The Boron Letters by Gary Halbert
• Influence by Robert Cialdini
• Ogilvy on Advertising by David Ogilvy
  

“The best ideas come as jokes. Make your thinking as funny as possible.”

― David M. Ogilvy

Step 2 – Follow Industry Leaders & Legends

Next, you’ll want to immerse yourself in the advertising world. Follow industry leaders on social media, attend events, and connect with other writers. You’ll get a feel for the latest trends and techniques, and pick up some inspiration along the way.

Once you’ve honed your skills, it’s time to put them to the test. Start by creating a portfolio of your work and sharing it with potential employers.

You can also try writing copy for local businesses or non-profits. The more experience you have, the more appealing you’ll be to potential employers.

Step 3 – Create A Kick-ass Portfolio

Once you’ve honed your skills, it’s time to put them to the test. Create a portfolio of your work and share it with potential employers. You can also gain experience by writing copy for local businesses or non-profits, making you all the more appealing to potential employers.

What’s Next?

Now, let’s talk about what you can expect once you land that dream job as a copywriter. Agency Life can be both exhilarating and exhausting. On one hand, you’ll get to work on some of the coolest campaigns and projects. On the other hand, you’ll have tight deadlines and clients who expect nothing but the best. 

But, don’t worry! As long as you have a great sense of humor and a better understanding of the audience, you’ll make it through. That’s how I made it through.

“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”

― David Ogilvy

So, what are some of the benefits of being a copywriter?

You’ll never run out of material. There’s always something to write about, whether it’s the latest tech gadget, a new superhero movie, or a funny cat video.

Being a copywriter means you’ll never have to say “I’m bored” again. Every day is different, and you’ll get to work on a variety of projects. 

Whether you’re writing headlines for a billboard, crafting a social media post, or developing a print ad, you’ll always be challenged to think outside the box.

“You can’t use up creativity. The more you use, the more you have.”

– Maya Angelou

In conclusion, becoming a copywriter in advertising is an amazing career choice for anyone who loves words, humor, and creativity. With the right education, experience, and portfolio, you’ll be well on your way to saving the world one clever tagline at a time.

Ps: This is written by somebody who’s been a copywriter for like 2 and a half years. Consider sharing if you liked it.